


The School of Engineering at the University of Pennsylvania offers a unique opportunity for a select group of highly motivated and talented high-school students to experience rigorous and challenging college-level coursework. The Academy’s intensive three-week programs combine sophisticated theory with hands-on practical experience in cutting-edge technologies. Kids selected to participate get to live on the Penn’s vibrant urban campus. That’s exciting stuff, and Penn needed a new website for prospective students and their parents that said so in every way. The old site was hard for visitors to use and for Penn’s staff to maintain. So, in addition to adding structure and color-coded vibrancy, M&P completed a technical overhaul, too. M&P applied the new design vocabulary to the printed brochure/poster that’s distributed at recruitment events.