Benjamin Franklin founded the College of Arts & Sciences of the University of Pennsylvania in 1740. By 2012, it seemed as if Ben himself must have started adding content to the school’s website. M&P was asked to help make it easier for different audiences to find the pearls they wanted in this treasure trove of information. There were a few challenges: There were three websites to design, which had to have a similar look as the graphic standards of the university. Another consultant would convert the sites to the Drupal CMS. And the university staff itself would migrate all of the content. M&P joined the team, simplified navigation and used coding tricks of their own, to make long pages manageable by using content areas that slide open or close with a click. Need a team player? Need to bring order to chaos? You’ll treasure M&P.